Is the Cake Limitless or Not?

by Lech Ambrzykowski on November 10, 2008

Robotized factories (e.g. Dell), eastern constant improvements (e.g. Toyota) or the endless chase after lower labour costs (e.g. shifts to China), generally — any sort of optimization, at the end of the day, results in even thinner margins and an even fiercer competition. What's the end result? Is it altogether a side effect of a cake that doesn't increase in size as fast as the global entrepreneurial appetite? Is the cake really limitless? Or perhaps it has a relative limit (i.e. resulting from competition or slower increase in consumption)? If so — what will production look like, say, in 10 years time?

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